I was 22 when I walked into my first agency job. I didn’t know then that I would spend the next three decades not just building brands, but building people, building trust, and often, building myself back up after the fall.
Born in Paris, raised on Lebanese values, and carrying an Australian passport, I was destined to live across borders. But what grounded me wasn’t geography—it was integrity. I’ve sat at tables with CEOs, Chairmen and craftsmen, and I’ve always believed that how you show up matters just as much as what you deliver. Respect, kindness, and real dialogue aren’t soft skills but essential strategies.
Over the years, I’ve led campaigns across the full creative spectrum—BTL, ATL, digital transformation, luxury rebranding, and real estate storytelling. However, titles like “Fractional CMO” or “Board Advisor” don’t capture the full picture. I’ve been the person who stepped in when no one else would—to clean up brand reputations, calm investor storms, or even pay suppliers from my own pocket when leadership failed to do the right thing. I believe in walking through the fire, not around it.
My journey hasn’t been straight. I’ve worked while raising two children—sometimes with a laptop in the hospital room or a client call during a parent-teacher meeting. I’ve built my company, MEC Workshop, not from funding, but from faith and fire. I’ve had to prove my value more than once, to men who underestimated me, to clients who thought small, and even to myself during moments of burnout and doubt. And still, I rose.
I’ve sat quietly in boardrooms where I wasn’t expected to speak—and ended up setting the strategy. I’ve also turned down positions when they conflicted with my ethics, no matter how tempting the opportunity. That’s not weakness. That’s a non-negotiable strength.
I don’t chase accolades. I chase meaningful results. Whether I’m advising a founder, reshaping a brand’s identity, or setting a sales team on fire with purpose, I lead with clarity, courage, and care. My approach is strategic, but never sterile. I listen deeply. I simplify the complex. I make people feel seen. Because the best brands are built on human truth, not just market trends.
Today, I offer my experience as a Fractional CMO, strategic consultant, and board member to companies who want more than marketing—they want momentum. They want someone who can wear the hat of advisor, operator, and heart. And they want someone who can scale impact, without scaling ego.
If this resonates with you, let’s talk. Not every story needs a pitch. Some just need a real conversation.
